We Are Donors
2026 Charity Campaign
As seen on
Client: We Are Donors
Project: 2026 Charity Campaign
Location: Belfast, N Ireland
Deliverables:
3x Hero Longform YouTube Deliverable (Web)
3x Tight cut-down (60 seconds) (Social)
Window Zebra did:
Creative Development of Original Concept
In House Team - Including Director, Producer, DoP
Pre Production
Production - One shooting block across two days
Post Production - Offline & Online Edit
Key takeaway:
Organ donation is an incredibly important conversation to have with your family, and could make a huge change to someone else’s life.
The Brief
Queen's University student, Fionntán McGarvey died tragically in January 2022 at just 18 years old. He had previously told his family when applying for his provisional driving licence that he had signed up as an organ donor. In death, his organs saved two people who needed kidney transplants.
In his honour, Fionntán's family chose 'We Are Donors' as the charity best placed to carry on Fionntán's legacy and his significant love for life by raising awareness of organ and blood donation. Their incredible efforts, and that of a whole community, in fundraising and participating in the Belfast City Marathon 2022, has provided the opportunity to establish the 'QUB We Are Donors Fionntán Branch' in the continued hope that this will serve as a fitting and lasting legacy.
After Ireland changed from ‘opt in’ to ‘opt out’ by law, We Are Donors Fionntán branch wanted to raise awareness of the work they do and the importance of families having a conversation with their loved ones if the worse did happen.
Pre Production
Across the space of a few month, Window Zebra consulted with the We Are Donors Fionntán branch to outline what the core messaging from each story should be.
Not only did the team want to express the importance of organ donation and the people that they have helped over the years, but also talk about the ongoing work the charity does with students and in local schools.
Based on the sensitivity of the subjects being talked about, Dom (director) spoke to every participant ahead of the filming days, to ensure they felt comfortable with the questions being asked and the objectives of the campaign as a whole.
The core crew consisted of:
Director
DOP
Producer (remote)
For anyone who is interested, we shot with 2x Sony FX6 cameras on Zoom lenses. All drone footage was captured on our DJI Mavic 3 Cine.
Production
Production was condensed to a short shooting block in Belfast, NI. The team flew over and stayed locally to where most of the contributors were based, to ensure they could have the maximum amount of time with each person, and capture the required B-roll before moving onto the next location.
Post Production
Filming took place in January 2026 and we moved straight into post production from there. By mid- February we had our core elements of each interview defined and by the end of March, all assets were signed off by We Are Donors, ready to go live.
Over the coming months, we supported with changes to the assets including fonts, logos and website landing pages for the campaign. In September 2026, the campaign went out across multiple slots in ITV prime time.
All postproduction, edit, colour and sound mix were completed internally by Window Zebra’s in-house team.
